Ashima-Leena combine traditional craftsmanship with western silhouettes to create styles that are enigmatic and carry a very distinctive look. Within the brand, Ashima leads the design element while Leena is the marketing brain behind the brand.
The signature styling of the brand rests on beautiful drapes and a tasteful use of colours. The designers create collections that are inspired by the royal dresses in the 18th century to current modern styles. With a long history and tradition in the Indian design industry, the brand has been a participant in numerous fashion weeks in India and around the world and been the recepient of numerous awards.
The broader design philosophy is that each each piece should be contemporary, but draw from traditional indian craftsmanship and hand-work. The emphasis the designers place is on quality and detail - from the stage of fabric development to the stunning embroidery and surface embellishments on the garments.