After getting her MBA from Cardiff University, Anushree Reddy joined a Hyderabad based lifestyle magazine called ‘You and I’, as a fashion editor and stylist. This job convinced Reddy that fashion was her calling.
Anushree Reddy channelised her newfound fashion exposure towards crafting her signature style attires. With an imaginative fashion sense and strong management abilities, she launched her eponymous label in 2010.
The self-taught designer soon found high-profile takers for her creations in Hyderabad and it was not long before she became a famed name in the city. The designer showcased at a national level for the first time at the ‘Talent Box’ of Lakme Fashion Week summer resort 2013.
Anushree Reddy mostly designs ethnic wears like sarees and lehengas, which soon appear on every bride-to-be’s wish list. Her distinguished creations offer a fresh and young perspective to Indian bridal wear with a pleasing colour palette.
Her collections bring together beautiful old world elements. The designer draws inspiration from vintage styles, floral patterns and combines them beautifully with Zardozi embroidery from Hyderabad. Her collections transfer us to a dainty world of lace, tulle and gossamer fabrics glorified with careful detailing of embellishments.
The designer's silhouettes are elaborate, feature prints that are subtle with colours that are full of life. The resulting collections are full of glamour and drama.
The designer manages to surprise the fashion world with her inimitable effeminate collections every year and has enhanced the looks of many gorgeous Bollywood celebrities like Athiya Shetty, Pragya Jaiswal, Amrita Rao and Tapsee Pannu.
Her outfits can be found in high end stores in Delhi, Mumbai, Hyderabad, Ahmedabad, Kolkata, Chennai, Bangalore and Pune. The brand also has an international presence at stores like Aashni and Co. and Bibi in London, and Jiva Couture in Canada.