Anju Modi is accredited for sculpting the much hyped bridal wear market of today. Her illustrious journey in Fashion Industry began twenty five years ago with her label and she is one of the founding members of the Fashion Design Council of India. Anju Modi began her career in 1990 with a collection based on indigenous weaving and embroidery techniques. Unlike her peers Modi created a striking identity in fashion circuits by introducing herself on ramp rather than taking up costume designing for Bollywood flicks, which was the major take away for designers at that time. She runs her flagship from DLF emporium Delhi and accredits two designer labels, ‘ Anju Modi’ and ‘AM:PM’ .
Anju Modi revived rural fabric art forms like geometrical pattern embroidery prevalent in Kutch and Zari weaving techniques of Varanasi , through her extensive travelling to perishing fabric art and weaving hubs of India. Anju Modi never had a formal education or internship in Fashion and she developed her skills through her interactions with craftsmen and her experiments with on field couture. Her designs display dying crafts like Bandhani, gold thread embroidery and hand block printing. She is accredited for bringing back rich essence of Indian crafts on the ramp.
Her latest collection exhibits the rich fabric craftsmanship of India in the form of zardosi, zari and heavy embroideries. Anju Modi is a pioneer of ethic women fashion in India and her designs caters the bridal genre of Indian fashion Industry. She masters the art of bridal couture creations and her design reflects the royal traditional ensembles in a contemporary look. She has brought back the heavily detailed and intricate work to the trend and have contributed to fabric oriented designs.
Her 2014 collection ‘Mankarnika’ which was inspired by the Ajanta Ellora caves, showcased in India couture week Delhi. Manikarnika illustrated subtle flaring silhouettes in pastel shades, ornate with Chanderi prints and detailed gold thread embroideries. She blended the antique overtone with coeval cuts, collars, long tail jackets and audacious dhoti pants. Since then dhoti pants have becoming a signature style of Anju Modi this year. Her second collection was featured in Lakme Fashion Week Winter/Festive 2014 which showed inextricable block prints on dark hues and rich golden thread embroidery. Multi layered lehangas with full sleeves short jackets is a style used in many of her collections.