Anju Agarwal is a self taught, independent designer, making her mark in the fashion space since the year 2000. Her esteemed clientele span through an array of demographics, making her label a trusted and sought after brand. Over 16 years of experience in the industry has made her a compulsive perfectionist with respect to the quality of the end product she delivers.
One can see constant evolution in her designs with respect to her seasonal and festive wear collections. The label is renowned for its distinctive use of colours, contemporary drapes and cuts, quality of fabrics, intricate zardosi embroideries and a gloriously, rich Indian aesthetic.
Much in sync with global trends, the brand exhibits a unique collection of cocktail gowns and gown-sarees with creative cuts & drapes, suits for formal & semi-formal occasions, wedding wear lehengas & lehenga-sarees, as well as trendy tunics & dresses for the more informal occasions. Her 2015 launch of an indo-western menswear collection has proved to be a massive hit with men of all ages - a collection that included wedding Achkans, Sherwanis, Royal Bandhgalas, colourful & trendy nehru jackets to quirky, printed Kurta pajamas.