Anamika Khanna is one of the shining stars of the fashion industry who has made a breakthrough without any formal training. She began her fashion quest in 1995 with her label ‘Anamika Khanna’ and created designs that started off trends in the world of fashion. The driving force of Anamika Khanna are her philosophy in fashion and a perception of enhancing individuality, with an impulse of adding special essence in designs. Her designs portray the crafts and techniques of India, encapsulated in a global appeal.
Anamika Khanna strolled into the fashion world with a view to achieve some little success, with her modest dreams in Kolkata, but somebody at par with excellence as Anamika could not helped being noticed. Her exquisite designs soon became the talk of the town and bestowed her international acclaim, making her the first Indian designer with Manish Arora to showcase her designs in 2007 Paris fashion week. Anamika Khanna’s fashion ideas are often about instilling art in fashion. She believes in avant-garde couture creations which are fit to be framed and cherished. Her obligation is to create an awe striking majestic appeal in her designs and the special feeling and confidence they ought to inculpate in the wearer.
Anamika Khanna believes in creating alluring yet comfortable couture and her collections are inclined to more pragmatic apparels than hyper innovative intricate futuristic designs. Her signature style involves multiple layers and subtle golden embroideries and zardozi work. Selection of colours differs in every collection but her trademarks includes black, ivory, and pastel shade pallet. Her love for embroidery is seen in most of her collections where she uses a plethora of crafting techniques to achieve the desired effect. Her neat cuts and multiple layers allow the buyer to experiment the fragmented elements of the ensembles in distinct styles. Anamika herself is renowned for her spectacular styling talent and accredited for styling actresses like Sonam Kapoor and Sonakshi Sinha for magazine cover shoots and red carpets. Anamika Khanna presented her new collection ‘Luxury 2014’ in an exclusive show in her hometown Kolkata during Indian Couture week. Her collection featured vintage themed designs crafted using over 35 embroidery techniques. She lavishly subsumed English floral prints and embroidered appliqués in her astoundingly neat silhouettes of Anglo Indian designs.
Anamika Khanna has revolutionised saree draping and her exquisite designs of hybrid saree versions enthralled the Bollywood divas. Her saree drapes sets quite a statement for their unconventional look and ease at movement. Celebrities like Diya Mirza, Freida Pinto and Ileana D’Cruz have fondly donned her unique and ravish sarees at red carpet events. Sonam Kapoor dazzled the Cannes 2014 red carpet in a pale pink saree dress by Anamika Khanna. In her signature style this saree gown was designed in diaphanous fabric shoving a cape like pallu with delicate floral embroidered border and blouse. Celebrities frequently adorning Anamika Khanna creations includes Sonam Kapoor, Deepika Padukone ,Kareena Kapoor and Yami Gautam.