Ambar Pariddi Sahai's design label Mine of Design caters to different tastes through different looks and forms. The designer offers versatile designs which are minimalist yet baroque, classic yet avant-garde. Keeping the democratic approach of design, the label supports the entire design cycle from conceptualisation, design, sourcing (metal, stones) and making of jewels to packaging under one umbrella.
Ambar's forte is to design interpretations, evolution, innovation and invention of Jewels using gold, colored stones and diamonds along with table top accessories in sterling silver.
A story is added in the process of the making, as it passes through the hands of the people in the making of the jewel. Ambar conceives her designs with the close involvement and collaboration with the Mine of Design family: the artisans, instilling life into the jewels, the story of the person who buys it and the setting in which it finds it’s self eventually.