On Saturday, designer Masaba Gupta turned showstopper for mentor Wendell Rodricks' show at Wills Lifestyle India Fashion Week that showcased a collection titled 'Source of Youth'. Masaba, at age 24, became the youngest fashion director of Satya Paul when she took charge of the brand in 2012. Since then, she has worked hard to revolutionise the brand.
Speaking of the inspiration for the collection, Rodricks said: "In the pursuit of youth, I travelled to the heart of humanity: Africa, an Africa that is very different from what is preconceived. Here is a new continent, fresh with the promise of youth." Compared to previous shows, the designer has used more fitted silhouettes this time and the show's high point was the use of handloom technique. The designer said: 'this time we have used mainly linens and silks, but have brought in the hand quality via a suite of six creative crochet pieces.
Fiama Di Wills, apart from sponsoring the show, also launched the second edition of a signature series of Couture Spa range of gel-bathing bars. Rodricks has designed this new range too. Talking of the collaboration, Rodricks said: "My association with Fiama has been going on for the second season. Last year, we did the collaboration to create the packaging for the Couture Spa. It was a resounding success and they renewed the contract this year as well."