Designer Vineet Bahl, who creates six collections a year, is the only Indian designer who sells on net-a-porter, one of the most sought-after online retail portals. He has successfully managed to find a balance between the demands of his international clientele and the Indian market.
After setting up his western, contemporary clothing brand in 2007, Bahl decided to break into the traditional Indian wear market. He launched Vineet Bahl Premier almost two years ago. “I decided that when I do open a store in my home country, it would only sell Indian wear”, he shares. But he refuses to bring his western wear line to India, “I do not want to confuse my buyers here,” he states.
Vineet Bahl Premier links back to his for love for vintage items. “While growing up, I saw what the women in the family wore, and while creating western wear I always felt like doing an Indian line too. My grandmother in Punjab used to collect handkerchiefs and random cloth cut-outs. I have learnt a lot from that treasure and try and imbibe it in my Indian creations,” he says.
Bahl’s outfits are not only filled with beautiful embroidery and embellishments, but they are pratical too. “I decided to weave my own fabric and developed tussar-georgette. The garment has the luxurious feel of tussar silk but it falls easily like georgette,” he explains.
Bahl will be showcasing his outfits in March at Wills Lifestyle India Fashion in Delhi.