Indian fashion designer, Vikram Phadnis, makes it a point to ensure that his clothes are wearable and affordable.
"Practicality and affordability are most important. I keep that in mind while designing. I keep it (Indian quality) intact as my sensibilities are in India. For me, it is important to crack the line in between (India and the western world). I want to safeguard Indian clothes and don't want to get influenced by the modern or the western world".
The designer is currently busy preparing for Lakme Fashion Week, which will be held in March. He will be showcasing a line celebrating rural India.
"I am a designer, who lives in a metro city and has all the infrastructure that places like Raigad and interiors don't have. But they have so much of scope and energy, and to bring that to the forefront will be great" he said.