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Usha Maheshwari - Printed with Passion

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Indian Designer Usha Maheshwari - Raima Sen
Usha Maheshwari - Printed with Passion
14 th Aug 2008
Armed with two printing tables, Usha Maheshwari single-handedly set out on her mission to “print with a difference”. That was 15 years ago. Today her 12,500 sq ft manufacturing unit in the outskirts of the city employs 100 workers and 40 printing tables, hand and machine embroidery and hand painting facilities. Usha established her brand Nikhaar in 1993, specialising in traditional printed garments. Today Nikhaar does saris, suits, tunics and scarves. From tangail, Usha has moved on to georgette, organza, crepe and silk. Usha formally launched her retail label UM, under the parent company Nikhaar at Soho. The launch kicked off with a fashion show. Anchal Kumar, Gauhar Khan and Danielle Kerkoven along with city models Jessica and Shresthaa scorched the makeshift ramp in UM creations. Printing, as Usha puts it, “still remains her first love”. And that was evident. There was glass, screen, spray and foil printing, amongst other techniques. Saris were embellished with applique, jaal work, dyeing, sequins and gota. Georgette scarves complemented dresses and trousers. The salwar suits were mostly high-waist. Here, prints were combined with a melange of fabrics. The star attraction was Raima Sen, showing off a lovely drape.

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