Book Navigation Return to Content

What Designers think about New Indian Brides’ Preferences

Blogs / Tarun Tahiliani / News / What Designers Think About New Indian Brides’ Preferences

What Designers think about New Indian Brides’ Preferences | Tarun Tahiliani and a Model at India Bridal fashion Week 2013
What Designers think about New Indian Brides’ Preferences
22 nd Feb 2015

There is a reason why the term “My big fat Asian wedding” is so common when talking about India. Don’t take into consideration the food, the list of guests and other common elements of an Indian wedding - one of the recent trends has been the bride and specifically the changes that are occurring in terms of bridal outfits. Indeed how many dresses does she have to buy for her wedding? They are a lot, considering the many celebrations she has to attend, but is she always looking for something traditional?

The answer obviously is no. As time goes by women have changed their tastes and most of all they are looking for dresses that are cool and coloured, but at the same time chic and elegant. It is a new era for Indian brides.

According to Indian designer Tarun Tahiliani, the secret is to create an outfit that is at the same time traditional and modern: meaning that we don’t have to look at the past, but embrace the modern age and simultaneously give value to the traditional techniques. What he generally does is to use traditional embroideries and textiles, combined with modern silhouettes, patterns, materials and designs. Many brides, even if not all of them, nowadays experiment for the Mehendi or the Sangeet dress.

The new age also brought a propensity for organisation and professionalism, mainly because Indians have enhanced their expectations and their inclination to consume hasn't reduced at all! Tarun underlined how the market exploded and the silhouettes have become lighter and fresher.

Also designer Monisha Jaising recognises the changes in brides’ tastes: in her opinion they are now more able to experiment instead of choosing stereotypes. Indeed her new collection is focused on jet setters and their state of mind, trying to match modern and traditional elements. Many techniques and styles have been mixed together and the results are various. “Sensuous sari gowns, swirling lehengas and mid-length kurtas serve as an amalgamation of cultural richness and modernity,” added Monisha.

Alka Nishar and Devangi Nishar, designer duo of AZA, also agreed with this view, adding that nowadays brides prefer to opt for a dress that is lighter and can also be used in other occasions. Thus they are becoming smarter and more value-conscious.

However, at the end of the day, as Tarun said: every bride is different and they should follow their personal style, instead of looking at the new trends when choosing what to wear at the wedding.


Source: Peaches and Blush

Facebook Comments Box