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Tarun Tahiliani Bridal Couture Exposition 2011
Tahiliani Bridal Couture Expo
17 th Jul 2011
The Tarun Tahiliani Bridal Couture Exposition is a unique concept designed by Tarun Tahiliani as a novel way of showcasing Indian Bridal Couture in the finest of settings. This year, the Tarun Tahiliani Bridal Couture Exposition is expanding its reach beyond Delhi & Mumbai to other major cities like Hyderabad & Kolkata taking the number of cities up to four. In the years to come, the exposition will be held in other cities across India enabling access to connoisseurs and enthusiasts of fine artisanal techniques and luxurious bridal couture. The exposition starts from July 9-13, 2011 at DLF Emporio, New Delhi In its third season now, the Exposition promises to create a new benchmark in the display of India's rich heritage styled in a contemporary manner. The theme chosen for this year is 'Artisanal- Bringing the Craft to the Fore'- an entirely novel blend of Indian finery with a layered western construct. Talking about the Exposition, Tarun Tahiliani said, "It is a proud moment as the exposition travels & enters its third season. We have received overwhelming response from our clients in the past & we expect the same this season. The exposition this year is a tribute to the artisan hands that pour their energy into creating and preserving works of depth and beauty. 'Artisanal' is an inspirational confluence of two great artisanal traditions in a unique fashion; Indian Couture layered in a Western Construct. The exposition presents our rich heritage with the finest weaves, embroideries, jewels, stones and techniques. This, we hope, will bring our artisans and processes to the fore, resulting in a new luxe and fine fit that is uniquely Indian in taste. He added "I would also like to thank all our partners Forevermark, DLF Emporio, Swarovski Elements, The Park Hotels and Diageo for their continuing support to the exposition". Close on the heels of the Delhi edition, the exposition will reach Mumbai at the finest hospitality icon - The Four Seasons Hotel from July 22-24, 2011; will then move to Hyderabad at the newly launched luxury hotel The Park Hyderabad from August 6-7, 2011 and will end its four city tour at Kolkata's iconic hotel-The Park Kolkata from August 20-21, 2011. Notes to Editor About the Collection In the face of mass, generic and fast fashion, designers have increasingly turned to branding and costumes or gimmicks to win the attention of the media or their clientele. Real beauty, luxury and elegance, however, require no tricks to seduce us. It is, rather, the timeless appeal of fine workmanship that truly pleases the style connoisseur. In India, the caress of luxury is the result of millions of artisan hands that pour their energy to define the ancient artisanal skill, exquisite taste and patience. Only a fusion of soul and expert technique will produce fine craft. Intricate workmanship, along with the return to organic textile celebrates and feeds Indian Couture, reinventing our historical traditions in the form of the Modern Mughal. Coupled with the intricate European tradition of fine fit, tailoring and structured draping, these skills and traditions produce an entirely novel blend of Indian finery and layered western construct. Contemporary Indian Couture has reached a new maturity that fuses Western and Indian techniques and produces confident new signature with an identity that transcends origin, but highlights heritage along with the finest materials, be it weaves, jewels or techniques. This, we believe, brings both our skill and talent to the fore, resulting in a magnificent, new generation of Indian Design. It is this philosophy that will be the thrust of this Exposition, and which continues to shape our view of luxury. The Bridal Couture Exposition will highlight the finest weaves, embroideries, jewels, stones and techniques. This, we hope, will bring our artisans and processes to the fore, resulting in a new luxe and fine fit that is uniquely Indian. SETUP The setting has been designed as a simple gallery of paper-mache as a walk through a textured gallery space with stencilled walls- just showing through a photographic form the processes involved with a close up of the artisans at every level, to the conclusion of a couture garment. Past this, one enters the space with the mannequins which are draped in full finery including superb jewels sourced by Forevermark from all over the country. Forevermark diamonds are inscribed with a promise that they are beautiful, rare and accentuate the bride's wedding attire. Accessories such as footwear too, have been included. Some of the mannequins are set amongst the backdrop of large portraits from the shoot, so the observer can appreciate the details as well as distinguish the garments worn in the context of life. The set-up is a rendezvous of an opulent Indian wedding. The luxurious ambience, brought to life by the artistic and traditional creations such as the 'Swarovski Apsara' adds a magnificent sense of grandeur. 'Artisanal' is a thrilling experience with a timeless and classic appeal that will undeniably enchant the connoisseurs of luxury. "We at Forevermark are delighted to be part of Tarun Tahiliani Bridal Couture Exposition for the third year in a row. Renowned for his expertise in bridal couture, working with someone like Tarun gives us an opportunity to be part of every bride's special day. Diamonds complete the sparkle and brilliance of every bride; the fact that less than 1 percent of the world's diamonds are eligible to be Forevermark and be inscribed with the Forevermark icon and unique identification number assures every bride that the diamonds that adorn her on her special day are beautiful, rare and responsibly sourced. Crafted by some of the leading jewellers in India, the designs that will be showcased with Tarun's bridal look for this year will give every bride a timeless elegance." says Binita Cooper, Managing Director of Forevermark. "DLF Emporio is happy to be associated with Tarun Tahiliani Bridal Couture Exposition. Tarun is the icon of the Indian Fashion Industry and creates wedding collections that are synonymous with the discerning fashion connoisseurs. DLF Emporio is the perfect venue for holding this exhibition as it offers the finest in Indian designs." says Dinaz Madhukar, Vice President, Mall Management, DLF Emporio. "We at SWAROVSKI ELEMENTS are delighted that our long standing association with Tarun Tahiliani has redefined luxurious weddings and helped in recognizing Indian bridal fashion at par with the best in couture. SWAROVSKI ELEMENTS and bridal couture is a marriage that continuously surprises, scintillates and inspires a whole new world of possibilities. Tarun is one of India's most creative, sought after designers and we are very proud to be able to stand with and contribute at every important landmark in his career. The exhibits at Tarun's forthcoming Bridal Exposition this year promises to raise the bar further, with sparkling avant garde pieces made with SWAROVSKI ELEMENTS in its luxurious best." said Sanjay Sharma, Director, Swarovski Elements, Swarovski India. Johnnie Walker Gold Label Reserve is a blend of the most extraordinary Whiskies from the Master Blender's Private Reserve. At the heart of this blend lies ClynelishTM, a warm fruity single malt distilled with water that, according to legend, flowed literally across the gold deposited in the streams of Kildonan Hills. "Because of its rich and extraordinary origin, Johnnie Walker Gold Label Reserve is toasted as the blend which stands for celebration, indulgence and exquisite craftsmanship. This is why it is a natural fit to partner with Tarun Tahiliani's Bridal Couture Exposition, which is a celebration of extravagant style for the biggest celebration in anyone's life. In fact, Johnnie Walker Gold Label Reserve is now the gold essential for every wedding celebration!" says Abanti Sankaranarayanan, Marketing & Innovation Director-Diageo India. About TARUN TAHILIANI Tarun Tahiliani found his design studio in 1990. His distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. TT (as he is affectionately known) creates couture, diffusion, prĂȘt-a-porter and accessory lines, which are Indian in sensibility, yet international in their appeal. Having started his professional career with a degree in Business Management from the Wharton School of Business, University of Pennsylvania, he opened India's first upmarket boutique, Ensemble, in 1987, heralding a fashion and retail revolution in India. He has many firsts to his credit, including the first-ever Indian designer to showcase at the Milan Fashion Week in September 2003. He has shown collections in New York, London, Milan, Tokyo, Dubai, Singapore, Hong Kong, Moscow, South Africa and Karachi. In 2008, he opened his super flagship store the DLF Emporio Mall in Vasant Kunj, New Delhi. This is the first store of its kind to merchandise the entire collection - Women's, Men's and Accessories. Tahiliani's new line of semi precious jewelry is also a permanent feature at this location, along with new series and brand extensions. Tarun Tahiliani has also become the first ever Indian designer to launch a collection of monobranded watches under his label in collaboration with the world's leading watchmaker Timex Group. The collection comprises of two sub brands "tarun tahiliani", a Bridal collection and "OTT by Timex", a Ready-to-wear collection. Each piece explores traditional Indian jewelled Jadau work with varied beautiful stones, pearls and dull gold adding lustre. Tarun in collaboration with Ferns & Petals has one of its kind luxury floral boutiques FNP Tahiliani under his label. FNP Tahiliani houses nature's every delicate beauty, from the rare Cembediums and Oriental Lilies to the exquisite Helicons and Spider Orchids alongside copious others. About Tarun Tahiliani Bridal Couture Exposition 2010 In 2010, the theme for the Tarun Tahiliani Bridal Couture Exposition was 'The Procession.' A unique theatrical setting was produced and around the celebration of the 'Procession' a 'Son et Lumiere' was created with a staggering procession, clothes, jewels, and accessories arranged with live performers on interactive models, fibre glass animals in traditional livery and luxury cars. The Bridal Couture Exposition was a matchless confluence of traditional Indian and colonial furniture, antiques and objects d'art in a lavish and palatial set-up at DLF Emporio. The set-up was opulent and magnificence personified, distinctive of an Indian wedding. The luxurious ambience, brought to life by traditional and exotic flower arrangements, dramatic lighting and effects, theatrical sound and musical performances, added splendour to the wedding and brought to life 'The Procession.' The Team: The team working on the Tarun Tahiliani Bridal Couture Exposition comprises of industry veterans. Their prolonged association with the fashion industry through various prestigious events and associations only reaffirms the collaboration for an event of such stature and repute. The team comprises of Tahiliani Design Pvt. Ltd. - event concept and organizer, Sumeet Nair, Incube Fashion - event management and marketing, Mahesh Sharma - space design, Crosshairs Communication - PR and media management

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