India Couture Week wrapped up on the 24th July at the Taj Palace Hotel and while most Indian fashion designers used Bollywood showstoppers – Tarun Tahiliani bucked the trend.
When asked by tabloid! why he wasn’t using a Bollywood star to face his campaign when the likes of Manish Malhotra was making a splash by having both Deepika Padukone and Fawad Khan as his showstopper, he had this to say:
“We have tried the trick and it gets us tremendous eyeballs, but unfortunately, that’s all that’s talked about. We’d much rather have the star of a couture show be the clothes themselves with people noticing the finesse, fit and the embroidery on them.”
He went on to explain that it is all too tempting to have a celebrity wear one of your outfits because it ensures lots of exposure, however he believes that the attention the clothes receive as a result is a superficial one because people are more concerned with the person wearing them. He would instead rather that his clothes were the stars of the show and that people talked about them for the right reasons.
There have been instances where more mediocre clothes have garnered perhaps more attention than they deserve, purely because of who is wearing them. It will be interesting to see how long the craze of the celebrity showstopper lasts. Maybe this is a sign of its waning influence?
Image source: Daily Mail