Wills Lifestyle, ITC’s premium fashion brand, announced that Tarun Tahiliani will be the designer for Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premiere fashion & trade event.
This season the two pioneers in style and innovation come together to set new benchmarks in creativity and fashion. Tarun Tahiliani will also create an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.
Atul Chand, Divisional Chief Executive - ITC’s Lifestyle Retailing Business Divison, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.
This year Wills Lifestyle celebrates 10 glorious years and we are delighted to announce that Tarun Tahiliani will be the Wills Lifestyle Grand Finale designer.
This season, Tarun Tahiliani will be creating magic on the ramp in his signature style.”
Mr. Sunil Sethi, President, FDCI said, “Tarun Tahiliani is one of the most coveted designers of the country. He is known for his glamorous style and we look forward to him as the grand finale designer for Wills Lifestyle India Fashion Week Spring/Summer collection.”
Speaking on the occasion, Tarun Tahiliani said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display."
The Wills Lifestyle Grand Finale will take place on Wednesday, 27 October 2010 in New Delhi at Pragati Maidan.
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 65 Wills Lifestyle stores in 35 cities across the country, and the brand is making rapid strides in terms of expansion.