International celebrities can more frequently be seen dressed in Indian designers’ creations. From the times when dressing an international celebrity was a special event, a new era has started for Indian designers.
From the famous contemporary designer Manish Arora, who was chosen by Katy Perry and Rihanna, through Suneet Varma well-known for the green saree worn by Giselle Bundchen and to the crown designed by Farah Khan for Beyonce, a big step forward was taken. We all remember the shot of Victoria Beckham wearing a design by Abu Jani-Sandeep Khosla on the cover of an Indian fashion magazine.
One of the most famous cases is that of designers Shane and Falguni Peacock who started with the international celebrity Fergie and now count amongst their clients different pop stars, Hollywood actresses and TV hosts such as Paris Hilton, Madonna, Britney Spears etc. The secret of their success in the Western market, according to what they said, is to constantly evolve and innovate, because western stars are always seeking something that makes them stand out from the crowd, something new and different.
Maybe this is why they have been showcasing at the NY Fashion Week for so many years. Moreover this time Lady Gaga’s stylist attended their show and the very next day her team contacted them for an order. They were really happy that on meeting Lady gaga at the presentation of her perfume launch, she recognised them and was aware of having worn their creations in the past!
Moving on, Manav Gangwani is another well-known designer in the international landscape and his outfits have been chosen from Mila Kunis, Lady Gaga and Naomi Campbell who was one of the first and continues in her choice: some time ago she wore one of his sari's for the Charlotte Olympia Launch in London. However maybe the most important celebrity that he dressed was for the wedding of supermodel Kendra Spears and her husband Prince Rahim Aga Khan. The collaboration became public just after 10 months and he said that during this period he didn’t talk even once about this because, he believes that designers must wait and let the stars break the news.