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Designer Sujata Keshavam Shares her Views on the Importance of Design

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Designer Sujata Keshavam Shares her Views on the Importance of Design
Designer Sujata Keshavam Shares her Views on the Importance of Design
06 th Mar 2014

‘Design’ is believed to be a luxury, but "in today's context, design should no longer be seen as the work of star individuals but as the result of collaborations, of many minds coming together to arrive at solutions that offer the best possible outcomes," believes talented designer Sujata Keshavam.

Design is an ''activity that translates an idea into a blueprint for something useful -- whether it is a car, a building, a graphic, a service or a process'', she added.

British rule has had a significant impact on Indian design, including fashion design, and post liberalisation the market was flooded with foreign-made materials and products. "There is no dearth of creative and innovative talent; we can do with a few high-quality design education institutes," she concluded.

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