Strand of Silk thoroughly enjoyed the CRY fundraising event held on July 1st at Jumeirah Carlton Tower Hotel, London.
CRY 'Child Rights and You' UK, is a non-profit charity that believes every child regardless of gender, caste or economic status has the right to survival, protection, development and participation. They exist today because of the harsh reality that is faced by millions of Indian children and their families which should not be overlooked.
The guest of honour, Indian actress Sharmila Tagore, also attended this worthwhile event for the CRY cause. We were honoured to donate a beautiful scarf from our Tarun Tahiliani collection and an additional shirt from the menswear collection of Abraham & Thakore to the raffle.
The event also included a children's photography exhibition and catering from the award winning Indian ' Madhus' and entertainment involving Kuchipud dance and performances. It was a truly wonderful event which help raised a lot of money for a wonderful cause.
As Strand of Silk is an e-commerce company that brings the best of Indian designer wear to the west, we were thrilled to do something to help such a worthwhile cause for Indian families. We work behind the scenes to provide the latest collections straight from India to your doorstep whilst hand picking from the latest contemporary collections of some of the best Indian designers.