A growing number of Indian designers like Shivan & Narresh, Rocky S and Wendell Rodricks, are entering the Indian resort wear market, which has emerged as a strong independent industry with its own annual fashion week. It was in 2010 that the Swimwear Association of Florida (SFA) first approached designer duo Shivan & Narresh to be part of their annual SwimShow in Miami. Currently, they are dishing out Indian versions of dresses, bikinis, sarongs, gowns, cruise wear and party clothes, just like all the other famous Indian designers. The main focus is on the young Indian traveller, who is keen on riding the fashion wave, especially the western one. This is actually where designers foresee an opportunity in the Indian market.