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SANCHITA AJJAMPUR: WIFW SS 2011

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SANCHITA AJJAMPUR: WIFW SS 2011
SANCHITA AJJAMPUR: WIFW SS 2011
14 th Oct 2010

Inspiration & theme: Avanté Garde constructions in hand crafted muslin, juxtaposed in traditional skills with burnished metal look. This collection for WIFW s/s 2011 has boroughed inspiration from many aspects. Starting from anthropomorphic interpretations of eighteenth century decorative schemes, floral compositions, West African tribal riches, adaptation of the art of body-wrapping to West African cultural heritage, the collection gives an insight on ever colour.

Fabrics:  Ultra fine cotton jersey, hand printed cotton jersey, fine silk, printed tulle, cotton viscose jersey, khadi, paper silk, printed silk, stretch silk and chiffon.

Colour palette: Earthy hues form the mystical spice markets of eastern cultures, infused with an opulent essence of turmeric, saffron, peppercorn, cayenne, garlic, cardamom, Angelica tarragon, mustard, cinnamon cilantro, and poppy; while evening wear attires brings a shimmering opaline and iridescent accent into the mix.

Silhouettes & Style: Boxy silhouettes with controlled volumes, maxi tees with ethnic drape detailing, asymmetric drapes, intricate waves of flounces and ruffles adorning hemlines, and tropical foliage prints. One can find a wide variety of styles and techniques.

Look of the garment: A new take on relaxed glamour with jumpsuits - playsuits with bloomer hip volume, warm up pants with cuffed track bottoms, essential sarouel pants, structured silk skirts and wrap skirts, in fluid silks, accentuated with waist details. Staple shirt dresses and cardigans with belted definition.

USP: Detailing and a great detailing with addition of controlled volumes.

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