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Sabyasachi and the Sari

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Sabyasachi and the Sari
Sabyasachi and the Sari
10 th Jul 2012

Sabyasachi rumoured to be the India’s most commercially successful designer, the only one to be invited to Sotheby's “Inspired by India” exhibition in London in May where his shawls and saris were a large part of the show. He is concentrating on the Sari more than other designers, and we can expect to see a lot more Saris at the Mumbai store after the launch of his next collection at Delhi Couture Week which starts in the 1st week of August. His collection is a sort of Parsi-meets-Paris homage. He believes that Indian fashion must be centered around the Sari, because Indian women see the sari as an investment. He also designed the chotu (short) sari and more recently a lot of lehenga (skirted) sari. For him, innovation will always be a fad. Sabyasachi known for dressing actors from Indian cinema in the sari says that “in the international red-carpet scenario, nothing is more exotic than the sari” but for him the Sari can't become an international drap, because the sari is only in the DNA of Indian people. He also believes that Indian designers need to look more at the sari because for him it is a part of the India culture and if they are ignoring it, they need to re-look at their business plan. _________________________________________________________________________________________________________________ Shop Indian Designer Sarees at Strand of Silk

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