Magazines talked a lot about Indian Designer Sabyasachi Mukherjee during Cannes 2013. Indeed, Bollywood celebrity Vidya Balan wore several outfits created specifically by him. But the comments in magazines and social networks were not always positive. While some articles admired Vidya’s respect for traditional Indian clothes, others talked about a “matronly” or an “aunty-like” look. The Indian Designer does not really care about the press comments; he said “I had asked Vidya to be prepared for this. I told her that only a few people would appreciate her and she would have to face a lot of criticism for her clothes. She was ready for that. It’s time for us to take pride in our own heritage since even people from Africa wear their national costumes with pride.” Sabyasachi Mukherjee wants to mix design and tradition with comfort for his customers. And whatever is the opinion of journalists, he knows he is talented: “I always knew that one day I would become India’s most successful designer” he said.