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Designer Roopa G: Think Ethnic

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Indian Fashion Designers - Roopa Pemmaraju - Go Ethnic
Designer Roopa G: Think Ethnic
24 th Jun 2011

Ethnic dressing seems to one trend that will never change, irrespective of the season, believes designer Roopa G You work extensively on ethnic wear. Tell us about it.

I showcased my collection at the Bangalore Fashion Week, for which my theme was Wonders of Dulhagarh. It is a small village in West Bengal, known for traditional hand embroideries. My Indian wear collection incorporates traditional work from this region. My collection is basically for women who love sporting grandeur. However, I’ll be launching my line of western wear at the next Bangalore Fashion Week. What kind of patterns and fabric have you worked with in your designs? Since my designs are about ethnic clothes like salwars, saris and lehengas, I use fabrics like chiffon, net, brocade, and chanderi.

I work more on colours like red, green, maroon and pink. Since your collection is about ethnic wear and grandeur, what kind of women can wear your designs; do they prefer a lot of embellishments and work? I design for women between the age group of 15 and 40. It could be for occasions like parties and weddings. While some of them prefer heavy and grand work on their saris, there are some who ask for neat and sober designs; to look elegant. Do you have something new to offer us in your upcoming collection? I plan to introduce my western wear range of clothing like tunics, hot pants, dresses and jumpsuits. I’ve used a lot of bright colours in this collection.

How is Bangalore reacting to your designs? I have clients asking for a lot of saris, and lehengas, they are ready to experiment with different designs. Since I work on traditional wear, there a lot of weddings and parties that I design for. On the whole, the response has been very good. Where do you think women go wrong while dressing up for occasions? It depends on the situation. I think it is important for every woman to know how to dress according to the occasion. They should be aware of what colour suits them or what designs and patterns suit their body type.

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