The collection will have a touch of Bal’s signature and BIBA’s ethnic brand lineage and it’s lauch is timed for the upcoming festive season. Designed by Rohit Bal, the line offers premium ethnic wear collection for the modern day Indian woman's demands.
Rohit said "I'm extremely excited with this special partnership that BIBA and I have forged. India is a massive country with many people who have wished to experience my designs with BIBA’s vast distribution and great pricing'. And he added ‘my designs will now become available to a very large cross-section of people. This is possibly the first of many such collections I will create with BIBA’.
"This innovative association has marked the introduction of yet another striking collection that I am sure would be a fabulous treat for our customers," said BIBA CEO Siddharth Bindra.