Designer Rohit Bal is expanding his design business. A month ago, he tied up with a furniture label to create designer beds—Savoir Beds. Now he has tied up with EGE, a Danish MNC in the business of carpets.
To celebrate the collaboration, EGE and Bal raised a toast on Friday night at The Imperial Hotel. Bal’s collection of carpets for EGE that will be retailed across 65 countries has beautiful colours and an arresting array of timeless designs. From floral blooms to abstract motifs, the collections came from Gudda’s intense romance with all things Indian.
He said, “This is the India I know, the India I love and this is the Indian Carpet Story I want to share with the world.” Svend Nielsen, CEO, EGE Carpets, said, “EGE as a brand is proud to be associated with designer Rohit Bal.”