Rohit Bal has recently signed a brand collaboration with BIBA to design a collection of high-end ethnic clothing. The line aims to match the modern day Indian woman`s needs. "I'm extremely excited with this special partnership that BIBA and I have forged. India is a massive country with many people who have wished to experience my designs with BIBA’s vast distribution and great pricing," Bal stated in an interview.
Indeed, thanks to the partnership, the availability of his designs will expand to a very large cross-section of people: it will be retailed at exclusive stores of the BIBA brand in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Chennai, Ahmedabad, Pune, Ranchi, Patna, Lucknow, Cochin and also at selected Shopper's Stop, Lifestyle and Central stores.
The garments will carry both Bal’s signature design sensibilities and BIBA's ethnic brand image. Its launch is set for the upcoming festive season.