Rohit Bal has recently presented the limited edition of his new collection of the American iconic windproof lighter, Zippo.
With his signature lotus motifs in black and white placed on the surface, Bal makes the Zippo lighter a pride to showcase India across the globe. In his words, "I wanted to give Zippo an Indian feel because I am the first designer who has got the opportunity to design a high-end luxury lighter. I aimed to provide the Indian market with a unique accessory that mixed influences from America and India.” He actually gave two designs for the lighter and the final one was selected through online voting on the company's Facebook page, in online marketing style.
The collaboration between the designer and the brand dates back to a couple of years ago when Bal used the lighters as props for his fashion show. The limited edition will be sold in India in Rohit Bal stores and Zippo outlets in the metropolitan cities.