Famous Indian fashion designer Riyaz Gangji just showcased his collection at the One World Trade Centre in New York. With his label Libas, he was the only Asian designer invited to present the collection in front of the who’s who of the fashion world. The response was so positive that they are thinking of opening an outlet in New York in the next two years.
Mainstream designers were neglecting menswear, but thanks to Libas’ conviction, design strength and innovative strategy they managed to get the attention of this segment. Indeed ethnic wear for men has developed so much in these years that elaborate outfits with heavy embroidery have become really sought-after nowadays. Libas is in this field from a long time and finally their specialisation in designer wear for the groom is bearing fruit. Riyaz personally dressed more than 10,000 grooms just in Mumbai and his offer is getting really extended geographically.
His label is present in a lot of markets already: Raipur, Ludhiana and Jumeirah in Dubai. Their expansion is based on a strategy to be as close to consumers as they can. They want their brand to be identified with Indian ethnic wear and to spread this category all around the world. Indeed the demand from global customers is increasing and that is why the brand also opened an online portal to sell both to domestic and international clientele, who don’t have a brand store close to them.
The Designer thinks that the e-commerce can just grow from now on and if you have high-quality products and the right mix of premium services, there is no reason for not succeeding. They also want to add a 24 hour call and chat service for online measurements, a delivery service for all days of the week (for almost all products) and a hassle-free return policy. Moreover their purpose is to educate the consumers to help them understand which are the best outfits for them and thus providing customised products.
Their strategy has always been to grow little by little in the best profitable way, thus both investors and stakeholders are happy to deal with them. Riyaz decided not to attend the Mumbai fashion Week this year, preferring to participate at individual shows with real buyers where fashion showcasing does not happen often.