Indian fashion designer Ritu Kumar and India’s leading direct selling beauty company announced their association on Wednesday August 7. The limited edition collection including stoles, handbags and wallets under “Label” by Ritu Kumar – was unveiled by a fashion show. Models such as Indrani Dasgupta, Tina Chatwal and Shipra Malika walked the ramp in exquisite ethnic outfits.
About Ritu Kumar and Oriflame’s association, Oriflame India Marketing Director Sharmili Rajput said “Ritu Kumar is synonymous with the Indian fashion industry. Her work is internationally acclaimed and has paved the way for a dynamic modern India. Both Ritu Kumar and Oriflame are inspired by traditions and nature and this inspiration is reflected in Oriflame’s products and Ritu Kumar’s designs."
Ritu Kumar spoke about the association with Oriflame: "The range is professionally created by a team who realizes the importance of aesthetics in everyday life. Today's woman is comfortable in her own identity, and the range we have created is both classical in its inspiration and blends with the products from Oriflame - to create a synergy between the two brands which enhance each other."