Ritu Kumar has recently opened a franchise outlet in Surat. While Kumar’s forte is traditional clothes that draw heavily on the textile and embroidery heritage of India, she has also evolved another style for young buyers. The store’s collection includes the latest Ritu Kumar collection. The range is inspired by a geometric experiment with elements of phulkari, lego blocks, a variety of geometric weaves, unique plastic placements, and signature prints. Straight jackets, structured dresses, playful tees in dupion, jersey, denim, silk and cotton fabrics form the core of the collection. The colours are bold ranging from black and silver to bright reds and orange, to blush pink and mauve, green and indigo. Kumar’s classic and contemporary line caters to a more conservative and mature demography, whereas contemporary is the younger traditional clothing with more fitted and adventurous styles. Ri, a bridal range offers complete trousseaus with delicate handworked salwaars, churidaars, saris and exotic lehengas in turquoise, red, emerald greens, pinks and other shades. The accessories available at the store include silk scarves, stoles, bags, wallets, and purses and beautiful hand embroidered evening bags.