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Ritu Beri's Fashion Bible

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Indian Designer Ritu Beri pens fashion bibles
Ritu Beri's Fashion Bible
20 th Jul 2012

Copy: Ritu Beri documented her Paris experience, which shaped her career, in "Firefly - A Fairytale" (2006), while J.J. Valaya catalogued his knowledge in the pictorial "Decoded Paradox" (2011). There now seems to be an increasing trend in the Fashion industry for designers to share their experienced and expertise with the younger lot using the medium of coffee-table books. To mark his 25 years in the glamour business, Designer Suneet Varma will release his first coffee-table book in November. Varma joins the league of veteran Ritu Kumar, who was perhaps one of the first few to pen a fashion bible. Titled "Costumes and Textiles of Royal India", her book released in 1999 highlights the history of art, design and textiles in India. "I have been writing since 1988. So when I completed my research on the history of Goan costumes, I decided to write a book on the topic and the result was 'Moda Goa'. In my case, I wanted to document a topic that was not researched. Apart from showcasing the history of Goan costumes to the nation and the world, I wrote the book to leave behind a legacy for my own state and people," Rodricks told us. He recently launched his book called "Moda Goa". More and more people are penning down their experiences and are eager to share these with the new generation. Designer Samant Chauhan, who is penning a book on Chanderi fabric, said: "I am not sure if we can earn money out of it; so I am not thinking about any commercial value of the book." "All my juniors or new students will refer to my book if they want to know about the crafts of India," added Chauhan. _______________________________________________________________________________________________________________ Rewording: There now seems to be an increasing trend for fashion designers to share their experiences and expertise with the younger by releasing "coffe-table" books. Like designer Suneet Varma who will release his first book to mark his 25 years in the fashion industry and, designer Rodricks released his first book called "Moda Goa", and said: "I have been writing since 1988. So when I completed my research on the history of Goan costumes, I decided to write a book on the topic and the result was 'Moda Goa'. In my case, I wanted to document a topic that was not researched. Apart from showcasing the history of Goan costumes to the nation and the world, I wrote the book to leave behind a legacy for my own state and people." The Designer Samant Chauban explained: "I am not sure if we can earn money out of it; so I am not thinking about any commercial value of the book," and added:"All my juniors or new students will refer to my book if they want to know about the crafts of India." Whereas Ritu Beri described her Paris experience which shaped her career in 2006 in a book called "Firefly - A Fairytal", while in 2011 J.J Valaya detailed his knowledge in "Decoded Paradox". More and more designers are writting down their experiences for the next generation. _______________________________________________________________________________________________________________ Shop Indian Designer Clothes at Strand of Silk

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