In the business for over two decades now, Indian designer Ritu Beri feels that the Indian fashion industry has got a huge potential.
"In general, India has a potential of almost a billion buyers. Indians are now unapologetic about spending lavishly on luxury goods. The purchasing power of Indians has indeed gone up. For the consumer, wants have become necessities."
She added: "My vision for the future of the domestic fashion industry for Indian designers is to develop corporate fashion houses along the lines of their successful western counterparts. This would involve our designers establishing strong brand identity by utilizing niche aspects of Indian culture."