Fendi unveiled a 360-degree communication project, The Whispered Grand Tour, a celebration of Italian artisanal craftsmanship.
The event, held at The Emporio, New Delhi highlighted the collaboration between Silvia Venturini Fendi, Accessories and Menswear Creative Director and the Italian luxury car manufacturer Maserati. The Limited Edition Maserati GranCabrio Fendi incorporates characteristic Fendi colors as well as its traditional aesthetic values in a car that was showcased in India for the very first time.
In attendance were the Delhi Glitterati including Shabnam Singhal, actor Nasir Abdullah, noted photographer Rohit Chawla, Naveen and Raseel Ansal, Ritu Beri, Kalyani Chawla, Gaurav Gupta, Shrivan and Narresh, Chikki Sarkar, Peguin India, Pawan Munjal, Sanjay Kapoor, Ranna Gill and Manav Gangwani, Sanjeev Wadhwa, Fisher and Paykel and Ritu Dalmia.
The evening showcased the five essential elements as a part of this unique project - the two volumes of The Whispered Directory of Craftsmanship, The Whispered Soundtrack a music CD composed by renowned Italian musicians for Fendi, a special preview of The Whispered Documovie in four episodes, inspired by the ancient tradition of the Italian Grand Tour, which takes four special guests on a road trip across Italy on board the Maserati GranCabrio Fendi to visit some of the artisans featured in the two volumes of The Whispered Directory of Craftsmanship and its Roadmovie Photodiary that includes the best images from the journey.