Last Thursday the well-known fashion designer Rajesh Pratap Singh, presented in New Delhi, his first collection made in collaboration with luxury textile brand Shingora. The collection comprised of 35 different designs of scarves and stoles made with luxurious fibres such as Merino cashmere and premium wool. This collection took a long time because the Designer and the Company had to familiarise themselves with each other. However they seem really happy with the feedback that the collection has received, "Old Indian techniques have been converted into contemporary designs with Rajesh's signature on them like ajrak printing technique but using in contemporary context. We are trying to make people aware of what India has. There is enough within India to use in fashion. Why should we look at west alone?" Shingora's CEO Amit Jain told IANS.
The product is made with the purpose of mixing Indian traditional items with new ideas and that's why Singh used basic jamavar motifs and converted them into something completely new and modern, to mainly target a younger audience. Shingora is specialised in the production of textiles and uses magnificently different traditional techniques. permitting Singh to participate in this new technique revolution. The fashion designer presented two different collections, one for women and one for men, but when he showed his creations, a big crossover happened. Indeed when Singh unveiled the scarves to select buyers and people in the trade, many women preferred male scarves and vice-versa.
Singh revealed that this partnership will not end after this season, and that they have just finished their winter line and will start with summer and festive lines soon. A new collection every six months is forecasted. What beautful news!