Carpets priced between Rs 35,000 and Rs 6,00,000 might be an exorbitant sum to pay for a textile that will be spread on the floor. But perhaps not, if they serve as a piece of art. Beginning today, a collection of hand woven carpets, which are approximately 5x7 feet, created by distinguished designers and acclaimed artists will go on display at the Museum Art Gallery in Kala Ghoda. The exhibition titled, Floored by Art, initiated by Sunil Sethi Design Alliance, will then move to Worli's Gallery Art & Soul in the following week. "The show serves a two-way purpose, wherein a buyer can bring home a piece of art for an affordable price as well as support a charitable cause (the proceeds will be donated to People for Animals, an NGO dedicated to animal welfare). I respect the designers' and the artists' creativity, and have given them the liberty to create whatever they want," explains Sunil Sethi. As the President of Fashion Design Council of India, Sethi has been working with designers like Rohit Bal, Ritu Kumar, Manish Arora, Madhu Jain, Milind Soman and Rajesh Pratap Singh, who have translated their designs on carpets for his company. A former Vice Chairman at All India Handloom Board, Sethi has been helping the export of carpets in India, for more than three decades. To give further impetus to the cause, Maneka Gandhi of People for Animals, has invited artists including SH Raza, Ram Kumar, Manjit Bawa, Jehangir Sabavala, Chitrrovanu Majumdar, Manu Parekh, Jayasri Burman, and Bose Krishnamachari to emboss their work on the carpets. Although Sabavala believes the rendition of his artwork on carpets is no comparison to the original, the veteran painter concurs it's a novel idea. "The translation of the complex paintings onto carpets is a wonderful way of spreading good art. It blends itself into something else, provided the craftsmen have worked on it well," remarks Sabavala. On the other hand, designer Pratap Singh reckons, "Designing for carpets in not very different from crafting garments. I do a lot of graphics leaning towards the gothic style of art and I have only stretched that work onto the carpets."