The International Indian Film Academy (IIFA) has announced that designers, Sabyasachi, Rajesh Pratap Singh and Vikram Phadnis, will be showcasing a collection of their respective works at ‘IIFA Rocks’ a flagship event of the Videocon IIFA on June 24 in Toronto, Canada.In designer Sabyasachi’s creation, walking down the ramp will be Bipasha Basu. Delhi-based designer, Rajesh Pratap Singh is famous for his designs that combine the global and the traditional to create international designs, a tribute to the Grey Goose world.
Kunal Kapoor and Rahul Khanna will be showstoppers for Rajesh’s collection.
The Gitanjali Group, will present a fashion segment, ”Nizam by Vikram Phadnis”, inspired by the rich traditions of Indian royalty and evoking the opulence of a bygone era. Gitanjali Lifestyle is the Associate Sponsor of the IIFA Weekend. A fourth segment of designs will be showcased by The Bay, a chain of 90 department stores across Canada, with actress Neha Dupia as the showstopper.
Shankar-Ehsaan-Loy will perform music produced by them as the designers and their models take to the ramp. The trio will cover all four segments of IIFA Rocks.
Sabbas Joseph, Director-Wizcraft International, said, ”As is typical of a land so culturally prosperous, India has a rich reservoir of traditional as well as contemporary fashion derived from some of the most gifted fashion sensibilities in the country.
IIFA Rocks presented by Grey Goose is proud to provide an international platform for talented individuals–Sabyasachi, Rajesh Pratap Singh and Vikram Phadnis.” All the designers will showcase a collection of their designs at IIFA Rocks, where music and fashion will take centre stage. Karan Johar, who has been on the IIFA advisory board for six years, will be hosting the event along with Anushka Sharma.
This year, IIFA Rocks will also announce the 12th Floriana IIFA Technical Award winners and feature musical performances by top stars and international music artists.