As he descended from the Jodhpur royal family, Raghavendra Rathore is a specialist in everything luxury and bespoke. He says, "Indeed, this is part of Indian history: the houses of aristocratic Indians used to content bespoke weaves, bespoke carpets, and bespoke jewels. And nowadays, bespoke belongs to fashion luxury and designers have to understand the personality of their customers." According to Rathore, "a designer of bespoke needs to understand your lifestyle, they need to connect with you." Bespoke is a part of Indian culture so that an Indian designers knowledge does not only come from design schools, but also from their origins. From clothes to jewellery, Indian designers are proud of their bespoke history and want to keep it longer. Famous Indian jewellery designer Nira Modi, whose son is the seventh generation in the family fine jewellery business, says of his most demanding and favourite customer: “My four year old daughter asked for earrings in the shape of bunny rabbits and cupcakes. I had to comply."