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Interview with Pria Kataria Puri

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Indian Designer Pria Kataria Puri Interview
Interview with Pria Kataria Puri
09 th May 2012

What was the inspiration for your latest collection ‘Diffusion’?

The inspiration for the ‘Diffusion’ collection was summer, easy holiday wear, comfort and luxury.

Having designed for numerous celebrities, national and international, do the clients who come to you want to dress like the celebs you’ve already designed for?

Not really. My clients are smart and fashion savvy. They are more interested in getting unique designs, which have not been worn by anyone. They are extremely confident clients, and prefer something different from the regular designs.

In case someone wants to place an order for one of your designs, how does one go about doing that?

We show our clients various prints, colours and styles from our Pria Kataaria Puri (PKP) catalogue. The clients choose their preferred print, colour and silhouette and we custom make them according to their specifications.

What’s trending currently?

The ’70s and ’80s styles are trending big time. Bright colours like yellow, orange, emerald green, bright purple and fuchsia are in. Peplum silhouette in cocktail dresses, jumpsuits rompers, kaftan maxis and Greek goddess kaftans are popular designs. When it comes to shoes, high heel wedges are must haves. Bright makeup and the sophisticated punk look are also trending currently.

What is the biggest no-no when it comes to fashion?

The biggest fashion no-no is to be a fashion clone. Wearing a silhouette or colour that does not enhance your body, personality and age is also a fashion blunder.

Which is your all time favorite collection of yours, and why?

My all time favourite collection is the ‘Gayatri Devi’ collection. It’s classic, beautiful and ever green. It’s been three years, and it’s still selling. Another one of my favourites is also the ‘Turkish Delight’ collection.

The Indian fashion scene seems crowded, so what does it take to get in to the big league?

Creativity, hard work and determination!

What’re your favorite shopping destination?

My favourite shopping destinations are NYC, Rome, San Francisco, Milan and Kuwait.


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