One would hasten to describe 'bohemian' as something outside the norm, but still following a certain logic. Multiple thoughts blending into a brilliant solo; unpredictable; yet a genuine masterpiece! That's the closest one can come to describing this intriguing, unabashedly original designer Preeti Jhawar.
Her journey started in Kolkata in 2001, After much experimentation; Preeti identified her unique signature and 'true calling' in 2007. While Preeti then moved to Mumbai, Kolkata's indelible cultural influences are clearly visible in her creations. Her technical knowledge of fabrics and styles of embroidery; her keenness to source vegetable dyes from Moradabad; commitment to uplift handlooms and put bits and pieces of those in each garment are not what you expect when you meet a pretty young lady; but five minutes with her can convince you of her commitment to the cause of Indian artisans
" I use every Indian art form; from phulkari to kantha; rajasthani mirror work to lucknowi nakshi work; appliqués to gota; beads to metallic pita; and all kinds of handloom and non-handloom fabrics to create a new garment from scratch; my fabrics and inspirations come from all over the world; from Chennai's temples to St Peter's church; it could be anything I'd like to interpret into making a wearable flattering garment. This creative journey is perhaps at the centre of my desire to excel in fashion. I do travel extensively for inspiration and instinctively create fusion couture."
A debutante in 2006 at the Wills Lifestyle Indian Fashion week, she never since looked back. Her garments have walked the international ramp for Asia Week in Milan at coggiagimercanti and the Cortiella della sepa and she has also participated for Namaste India. She has exhibited in Jakarta, Singapore, New Zealand, London, Spain and Chicago.
Shop Indian Designer Preeti Jhawar's Collection at Strand of Silk