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Aneeth Arora - The Reluctant Designer

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Pero by Aneeth Arora - Aneeth Arora - The Reluctant Designer
Aneeth Arora - The Reluctant Designer
18 th Sep 2012

Indian designer Aneeth Arora who creates clothes under the globally known label 'Pero' has been in the news recently. Aneeth has not only designed for Kate Hudson and some of the cast for Mira Nair’s 'The Reluctant Fundamentalist' based on a novel by British-Pakistani author Mohsin Hamid, but she herself played a small cameo as part of a family scene in the film. Mira Nair who found some Pero clothes in Brazil, asked Aneeth, when she was in Delhi to create the costumes and looks for her cast. At first, the Indian Designer was reluctant to help either with photographs of Mira Nair wearing Pero for the international premiers of the film or those of Kate Hudson sporting her label, but she finally accepted. Mira thought that she will fit very well with the family scene, so she asked her to come and be a part of it dressed in her own label. That’s how the reluctant Aneeth became a part of The Reluctant Fundamentalist. The brand Pero is strongly rooted in Indian woven traditions and in silhouettes. And in the movie, a majority of the clothes are cotton as Aneeth interprets traditional silhouettes. Aneeth put aside Pero saris until she can work out a full look for them, “I must be able to give my saris a strong, distinct personality instead of selling them as loose, separate drapes. I want to pair them with a blouse, a petticoat and work on the drape to show my clients how to wear a Pero sari.” When she does, you will see the styled sari in pictures.

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