For the Indian designer Aneeth Arora, it was a dream come true to win India’s first Vogue Fashion Fund last year. Winning this title has helped her to take her label Pero to strategic heights. About winning the Vogue Fashion Fund 2012, she said: "I feel honoured and responsible at the same time. I have started looking at my brand in a much wider perspective where it is not just a private label but an Indian brand chosen by Vogue to represent Indian Fashion." She also gave some advice to the upcoming participants for Vogue Fashion Fund 2013: "Don't participate to win, after the feedback and inputs that you get from the jury members, each one of you will emerge out a winner."