Designer Payal Singhal celebrated the tenth anniversary of her signature store "Payal Singhal" at Altamount Road, Mumbai on Thursday 16th December Co hosted by Tejaswini Kolhapure. The recently renovated store was the cynosure of all eyes as guests walked in thru the fairy lit garden outside. Models Dimple Patel, Anuradha Mukherjee and Khushi Sadry showcased Payal's new festive line of Indian outfits, tunics and embroidered necklaces over a celebratory Champagne Preview. Payal's store has been an apt platform over the last ten years for her to present her trademark styles of indo-international wear, that are Indian in spirit but have an global appeal and personality.
Payal specialises in unconventionally cut and styled kurtas, narrow lehengas and saris with sexy blouses, embellished with crystals and zardosi. The "Payal Singhal" flagship store is done up in a vintage luxe decoupage style with antique chandeliers, chairs, mirrors and rich textures to bring together this eclectic and cosy atelier. Payal’s new Festive Collection which was launched to coincide with the anniversary celebrations comprises of pastel ethereal chiffons, georgettes and brocade kurtas with sparkly jewelled embroidered neck pieces , seeing her experimenting with silhouettes this season.
Guests seen enjoying the evening hosted in the open air garden outside the store were Padmini Kolhapure, Poonam Dhillon, Rina Shah, Vikram Phadnis, Pooja Advani, Kanchan dhingra, Alisha and Twisha Chinai, Nisha Sagar, Shaheen Abbas, Sushil and Falguni Jhaveri and Shibani Dandekar who came wearing a Payal Singhal creation. Guests were seen enjoying the cool weather as wine, champagne and hors devours were passed around. Since the launch of her store ten years ago, the "Payal Singhal" label has gone from strength to strength. Payal has successfully established her own signature style as a designer and those who know her style can identify a “Payal Singhal” creation from miles away. According to Payal Singhal - "I am very proud today as my flagship space celebrates an important milestone. To coincide with the anniversary we have given a new look to the store which beautifully complements by festive creations for this season".
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