Book Navigation Return to Content

Payal Jain To Showcase Beachwear at Amazon India Fashion Week

Blogs / Payal Jain / News / Payal Jain Showcase Beachwear Amazon India Fashion Week 2

Payal-Jain-Photograph-Beachwear-Showcase-at-Amazon-India-Fashion-Week SS16
Payal Jain To Showcase Beachwear at Amazon India Fashion Week
08 th Oct 2015

After a three year hiatus, fashion designer Payal Jain looks set to come back to Amazon India Fashion Week with a bang, when she showcases her collection of beachwear tomorrow.

Jain, famous for her collections of corporate style clothes, champions traditional techniques and craftsmanship by working with skilled craftsmen across Bihar, Rajasthan, Uttar Pradesh, Orissa and Gujarat. She draws inspiration from and incorporates their designs into her clothes to help get mainstream exposure for the techniques. In addition, Jain often works with indigenous materials such as silk, zardosi, and brocades.

After holidaying in Greece last year, Jain became inspired by the beachwear she saw, as well as the breathtaking scenery. As a result, she has used the hues of the sun, sand and sea from the Mediterranean islands as a springboard for the creation of her feminine collection.

Payal Jain will showcase her Spring Summer 2016 collection at 8:30pm on Friday.

Facebook Comments Box

Subscribe to Strand of Silk Newsletter

Subscribe To Newsletter