After a three year hiatus, fashion designer Payal Jain looks set to come back to Amazon India Fashion Week with a bang, when she showcases her collection of beachwear tomorrow.
Jain, famous for her collections of corporate style clothes, champions traditional techniques and craftsmanship by working with skilled craftsmen across Bihar, Rajasthan, Uttar Pradesh, Orissa and Gujarat. She draws inspiration from and incorporates their designs into her clothes to help get mainstream exposure for the techniques. In addition, Jain often works with indigenous materials such as silk, zardosi, and brocades.
After holidaying in Greece last year, Jain became inspired by the beachwear she saw, as well as the breathtaking scenery. As a result, she has used the hues of the sun, sand and sea from the Mediterranean islands as a springboard for the creation of her feminine collection.
Payal Jain will showcase her Spring Summer 2016 collection at 8:30pm on Friday.