The acclaimed designer, Namrata Joshipura, will show her contemporary and glamour collection at The Wills Lifestyle Grand Finale of the Winter Indian Fashion Week 2014.
“I am very honored to be the Grand Finale Designer at the Wills Lifestyle India Fashion week. I have had a long association with Wills Lifestyle and FDCI and am looking forward to a great experience and collaboration with them.” The designer said.
The Divisional Chief Executive, Atul Chand, announced "The Wills Lifestyle Grand Finale has always set new benchmarks with every edition in showcasing India’s leading designers and their signature flair and creativity. We look forward to a fabulous show which will truly showcase Namrata’s modern design aesthetic. Her progressive and effortless style is a perfect match with the Wills Lifestyle brand.”
“Wills Lifestyle has taken the unique initiative of partnering with India’s leading designers to retail the exclusive co-creations at the stores. This enables the fashion industry to reach out to consumers across the country thus furthering the business of fashion. The partnership with Namrata will extend beyond the ramp, with an exclusive collection being available at Wills Lifestyle stores." He stated, regarding the designer exclusive line made properly for the Wills Lifestyle stores of the country.
At the same time the FDCI president Mr. Sunil Sethi stated, “We are thrilled to announce Namrata as the Grand Finale designer of WIFW AW 2014. Namrata is one of the few designers, who has pushed the proverbial boundaries of style to carve a distinctive niche for herself in the fashion world by making strong statements. This renowned perfectionist will give an exhilarating culmination to a week buzzing with creativity, innovative designs and exciting shows."
Namrata’s collection is created on her idea of a universal aesthetic. She matched contemporary silhouettes with modern versions of artisanal elaborations.