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Myoho - Path to LFW

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Myoho-Myoho - Path to LFW
Myoho - Path to LFW
12 th Feb 2012

Almost three months ago, Mumbai-based designer duo Kiran Jaisinghani and Meghna Himmatrakma, of fashion label Myoho, approached the Fashion Design Council of India (FDCI). This was for a debut at the Wills Lifestyle India Fashion Week Autumn-Winter 2012, that began on Wednesday. The process, they say, is tedious, full of technicalities and paper work. “Besides the portfolio, you are expected to send in your label’s turnover details, income-tax returns, sales details from retail stores, buyer details and even photos of the workshop. Organisers want to be sure that you are financially secure,” explains Jaisinghani.

It’s only after submitting these details that the list of Hi5 (a group of five debutant designers who do a collective show) is made. That’s not all. The next step is paying the participation fee. “We paid Rs 2 lakhs for the show and the stall,” she adds. Among the 138 designers showcasing this time, 14 are new, like Myoho. Some have managed shared shows, while others will only display at stalls. Every year, new names crop up — some of them stay in recall, most fade away from memory even before the lights are back on.

Nupur Kanoi, Shantanu Singh, Vaishali S, Ritu Pande, Tahera Peeran, Pallavi Singhee and Sakshee Pradhan are among those who are nervously gearing up for their big debut with Hi5. This, despite the fact that a couple of them, like Myoho, have already shown for five seasons at Lakme Fashion Week (LFW) in Mumbai. Yet to debut here, they must begin all over again.

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