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Sustaining Indian Culture: the Case of Oudh Fashion Heritage

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Sustaining Indian Culture: the Case of Oudh Fashion Heritage
Sustaining Indian Culture: the Case of Oudh Fashion Heritage
18 th Jan 2015


Every respectful Indian should sustain Indian culture and traditions. That is famous personalities like Asma Hussain, Muzaffar Ali, the filmmaker and Rina Dhaka made some suggestions on how to preserve and encourage the Oudh culture, in order to create an increased knowledge of the technique around the world and at the same time increase artisans’ level of life. The occasion to talk about this subject was represented by the interactive session organised by the Oudh Fashion Summit and called “Pehanawa”, that summoned many relevant Indian Fashion experts.

The same happens during another session organised this time by CII-Young Indians Lucknow chapter that could account on many important presences such as Naina Ahmad, Manju Hundekar and Jaggi Rastogi.

The focus on Oudh culture is so strong nowadays because of the success of Indian fashion internationally, thus Indians can make the world to pay more attention on Indian traditions with the possibility to be heard by the others. The problem is that before sharing anything, India has to sustain and increase its economy based on artisans and craftsmanship, because only if we believe in us and propose ourselves in first place, the others will support our traditions.

NIFT (National Institute of Fashion Technology) Mumbai principal Hundekar underlined that to attract investments we must find a way to transform regional incomes in global ones. Asma Hussain suggested that it would be useful to create and improve the basic infrastructure for artisans, making them work better and also improving their access to relevant platforms.

Naina Ahmad, Miss India and now jewellery designer, added that jewellery is a really important sector in fashion market, thus opening schools that are focused on Indian jewellery design would be a great opportunity to sustain this branch of fashion industry.

Moreover Rina Dhaka, famous Indian designer, thought of the possibility of creating regional centres to learn design and craft and to help already expert artisans through a platform made by CII.

 Indeed the truth is that we already have many skilled people that are really good in their job, the only problem is to give relevance to them, or as Rastogi said, “to rebrand the same at higher level”.

However we hope for the best, considering that Akhilesh Yadav confirmed the forecasted training programme subscribed by Uttar Pradesh Government and the Tata Institute of Social Services (TISS) and above this the intention of Gaurav Prakash to promote city’s dreams, culture and craft.


Source: Fashionfad

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