Masaba Gupta launched her debut children’s clothing line on ecommerce giant Flipkart.
The collection caters to children aged between 2 and 9 years old and is littered with child-friendly motifs such as chocolate, sweets and birds – in bright hues and flowy silhouettes, to ensure maximum comfort. The range includes t-shirts, dresses, skirts and hair bands.
Gupta decided to wade into the world of kidswear due to the growing popularity and demand in the children’s segment. Despite many brands and designers turning their attention to kidswear, Gupta still felt that kid’s clothes were not being properly tailored to their preferences – something her collection is set to change.
Rishi Vasudev, Vice President of Fashion at Flipkart believes that the collaboration with Masaba Gupta will help to strengthen the children's clothing industry in India.