Masaba is not only the youngest designer to showcase at a Lakmé Indian Fashion Week, she is also Satya Paul’s youngest ever creative director. This is a remarkable achievement for someone who only made her debut in the fashion industry at the age of 19. “I still have a lot of ‘Oh My God’ moments when I think of how Satya Paul happened”, said Gupta at an interview in Hyderabad.
Her brand has been growing exponentially, and several celebrities are endorsing her designs. Masaba also has a couple of new stores opening soon, in Mumbai and Kolkata, as well as a surprise label coming up.
So how has this young woman become the next big thing? Firstly, “Being appointed the creative director of Satya Paul did make people sit up and take notice”, said the designer. But of course it all boils down to her actual designs. Masaba, who tried music, dance and acting before discovering her talent in fashion, proudly calls her mother, Neena Gupta, her biggest style icon. “She taught me the importance of character in clothes and also organic fabrics”, she claims. Consequently she creates practical and affordable, bold and edgy designs as well as using natural fabrics. In fact, her use of quirky designs and organic fabrics are so highly admired that she is one of the most copied designers in the industry. However, this seems to be the least of this talented lady’s worries.
“I believe young designers are more enterprising, willing to do more and defy the rules of conventional selling”, she stated in Hyderabad, where she will be showcasing her designs at an exhibition.