Yes, we all love those sales. Everything is suddenly available to you for a deal. However, you are not the only one making the most of them. What happens therefore is that you end up bumping into several others who are sporting just the handbag or jacket that you picked up. So, as much as you may love those sales, it comes at a bigger price — giving up on all things exclusive. Keeping in mind the fact that a lot of people in Bangalore look for products that are custom-made instead, there are a host of designers who strive to cater to nurturing exclusivity for every such interested individual. And seriously, who wouldn’t like to own a pair of shoes that reflects your persona and at the same time, is trendy! DNA does a quick check on all the exclusivity that you can make part of your life.
Quite like how we often customise our outfits, it is possible to customise accessories too. Designer Manoviraj Khosla, who has been customising shoes for a whole lot of his celebrity clients, explains, “It is a trend that is catching up with many. Screen and block printing helps one experiment with offbeat themes on footwear. It not only creates a style statement, but also feels good to own something that is not run-of-the-mill.”
For Ricardo Pereira, designing bikes according to people’s persona has been fun. “I work with the Enfield structure, but the overall design is left to my imagination,” says the excited biker who works with his clients through his website. Ricardo, who has been in this field since 1997, points out, “Every field seems to be heading towards the epitome of customisation. Earlier, people used to buy whatever was available in the market. But now things have changed as people aspire to be exclusive at all times.”
It’s not just with bikes, but cars have become one of those personal spaces where people end up spending a large part of their day in. Be it an entertainment system on the move, or other add-ons like a mini refrigerator etc, there is really no limit to what you can add to make your car unique. “We spend a good two to three hours daily travelling. There’s a limit to sitting idle and listening to music. So I decided to include a bit of entertainment. I have put up screens behind the front seats, so one can catch up on a movie or even a game. My kids just love them,” says designer Ramesh Dembla.
Even prized possessions, like jewellery, can be tailored to suit your tastes. One such designer who is into creating unique pieces is jewellery designer Ritika Sadhwani. “I recently created a unique engagement ring for a couple,” she says. “Jewellery is a precious possession and today, people want to own jewellery that is made to specific order. Exclusivity has become important now.”