It has been announced that Indian fashion designer Manish Malhotra has been appointed as the ambassador for the British Asian Trust.
The British Asian Trust was founded by the Prince of Wales in 2007 to tackle poverty in South Asia and has already made a huge difference in people’s lives. Princes Charles helped set up the trust after being deeply affected by the poverty in the region. The British Asian Trust taps into the Asian community to link disadvantaged people with grassroots organisations, as well as giving financial aid.
To help transform the lives of those living in poverty in South Asia, the Trust focuses on four key areas; health, education, abuse and livelihoods.
Nobel Laureate Kailash Satyarthi in one notable backer of the British Asian Trust, which to date has positively impacted three million people living in Pakistan, Sri Lanka and India.
At an event at Aashani + Co in Notting Hill, where Manish Malhotra gave a sneak peak of his new collection, he spoke about his excitement at being able to represent the Trust: “I am overwhelmed at the opportunity of coming on board as an ambassador for The British Asian Trust. I have been observing their great work for some time and am looking forward to contributing in my own way.”
The phenomenally successful fashion designer, who has been dressing Bollywood and Hollywood stars for years, will help promote the Trust’s charitable causes. Malhotra joins other high profile ambassadors such as former One Direction singer Zayn Malik, cricketer Dimitri Mascarenhas and comedian Sanjeev Bhaskar.
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