Manish Arora has recently signed up a collaboration with Kurkure, the Indian snacks brand, to design a limited line of gift packs. The designer edition is dedicated to the upcoming festive season.
In the past, Arora collaborated with brands such as Swatch, Biba and Amrapali, but in his words, "This is the first time that I have associated with a brand to custom design their Diwali gift packs, and while it was a challenge, I'm pretty delighted with the output,… , It's a fun brand, it has its quirks, and that is reflected in both the designs. It's been super fun designing for this very 'masti-bhara' brand, and I hope consumers love both designs," Arora said.
For his part, the category director of Indian Snacks, PepsiCo India, claimed: "The new 'Raja Rani' gift packs, the limited edition gift packs by Manish Arora and the new flavours have strengthened our festive offerings. We are excited about this complete package and confident of receiving a great response from consumers".